The Power of a Story

Passionate artists perfect, analyze, and pour themselves into each song they write, because each song is an isolated representation of themselves. The greatest artists, though, are those who are able to step back and, in addition to focusing intensely on each piece of music, develop a story that surrounds this music.

So few artists think of their journey as a vehicle to write the story that surrounds them.

People don’t connect with music alone, they connect with a larger sense of purpose or a shared value that they identify with.

If you create a song, share it online with one Facebook post, and then get back to work writing again to do that same thing a few months later, you’re not positioning yourself for success. Not because the music isn’t great – the music might be the best in the world – but because there is no consistency or sense of story being developed.

Similar to any great novel, smooth transitions are critical. Just like a book, your musical project needs to flow steadily and transition gracefully, so that everything you do – from a music video release down to a tweet – moves together, as one cohesive unit, towards a common, consistent goal. Otherwise, you will simply have one-off positive moments, but no larger story to wrap them in.

Without a story, people have trouble identifying with a larger sense of purpose or shared values. And without those, it’s very hard for anyone to care about you.

StoryRELATED POSTS:

1) Trust Develops as the Story Develops

2) Only Then Do We Sign Our Work

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4 thoughts on “The Power of a Story

  1. “People don’t connect with music alone, they connect with a larger sense of purpose or a shared value that they identify with.”

    I certainly agree with that. However, I’m having trouble with “So few artists think of their journey as a vehicle to write the story that surrounds them.”

    I was wondering if you could elaborate more on your definition of “story”. As an artist myself, I can’t be satisfied with a song I write unless it has a story. This could be an actual story, or a simple love song with focused emotion. Every song has a backbone and I truly believe the sum of what an artist puts out creates the overall story of their journey. This is a subconscious thing, and I think people relate to it subconsciously.

    For example, there are many singer-songwriters and bands whose work I appreciate that I am unsure of what their story is. Not because they don’t have one, but I just like the music, and whatever story is communicated through each of their individual songs becomes the story that I think about when I think of the artist.

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  4. This article is alright. Nothing new being said here. If you read any marketing blog on the web you will see this general info about the importance of an artist’s marketable story all over the place. What would have made this article great is if you discussed what you think makes a great artist story and how artists should go about finding and/or creating theirs.

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