The first two minutes of this video are absolute gold. This is poetry. Click below to watch.
is busy making everything
how can anyone perfect anything?
we start to confuse convenience
designing something requires
the first thing we ask is:
“what do we want people to feel?”
then we begin to craft around our intention.
it takes time…
there are a thousand no’s
for every yes.
we start over
until every thing we touch enhances each life it touches.
only then do we sign our work.