Two Keys To Networking

It seems that a lot of upcoming musicians look at networking backwards. Everyone, understandably, wants to broaden their network and move closer to reaching their goals. But networking does not mean handing someone your business card, or sending an email to a major music executive and praying for a response.

Business Card

Here are two keys to networking that I think about often:

1. VALUE MUST BE EXCHANGED

Real networking occurs when both parties gain value from the interaction. If you have nothing to offer the other person, the chances of them helping you drops greatly. What you have to offer does not need to be a contact. A lot of the time, simply having enough insight on the industry to have a thoughtful conversation is enough. Some sort of value must be exchanged.

2. REACH OUT, NOT UP

The people who are emailing major executives or famous musicians in hopes of a response are missing the point. The people who surround you now are the ones who will be running the industry with you in the future. Build strong relationships with those closest to you, and help as many people as you can as you move forward. Reach out, not up.

____________________

Related Posts:

The Icarus Deception: 10 Lessons For Artists

4 Steps To Building a Habit

 

Advertisements

One thought on “Two Keys To Networking

  1. Pingback: Nothing To Lose | SchiffBlog

Join the conversation

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s