While social media is undoubtedly changing music discovery as a whole, it can not replace hard work and memorable activity offline.

All social media does is amplifies your offline, real-world experience. It takes what you’re doing already and helps you find a community of like-minded people around it.

Bands need to keep this in mind.

A key part of your “digital strategy” should be to be phenomenal offline.


One thought on “Amplification

  1. Pingback: Why Should We Care? | SchiffBlog

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